Billboards aren’t just for big brands — 4 lessons from 7 years of building Yafta Map
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Hi Startup Gate community 👋
I’m Mohamed Adel Allam, Co-Founder & CEO of Yafta Map.
Since 2019, we’ve been working on one problem: outdoor advertising (OOH) in Egypt is a big market, but a closed one. Dozens of media owners, unclear prices, availability checked over the phone, and no easy
way to know who will actually see your billboard.
So we built Yafta Map, a marketplace where you can discover, compare and book billboards and digital screens in one place.
Today:
🔹 5,000+ billboards across Egypt
🔹 1,000+ digital screens in Saudi Arabia
🔹 Trusted by brands like HP, Nusuk, Air Arabia, Zeds, Premium Card and Al Ahly Momken
What we’ve learned working with startups 👇
1️⃣ You don’t need to cover all of Cairo. One right location in front of your audience beats ten in the wrong places.
2️⃣ Digital screens open the door to smaller budgets and shorter campaigns.
3️⃣ Timing beats size. A billboard works harder next to a launch, a funding announcement or a live digital campaign.
4️⃣ Know who will see your billboard before you pay. That’s what our PCI (Pre-Campaign Insights) does before every campaign.
🎁 For Startup Gate members:
If you’re planning a launch or an expansion in Egypt or Saudi Arabia in the next 3 months, we’ll do this for free:
✅ PCI: an area and audience analysis before your campaign
✅ An initial media plan with real locations and prices that fit your budget
💬 Question for the community: what’s stopping you from trying outdoor advertising? The price? Measuring results? Or not knowing where to start?
📩 Request your free PCI here: https://startup-gate.net/service-providers/yaftamap
Topics: 📣 Marketing و📈 Growth