Michael Tona
Founder
About the founder
Michael has spent 10+ years in e-commerce. During that time, he's managed paid media for multiple brands, built and operated his own DTC brand, and most recently worked at a top 10 TikTok Shop agency, where he led creator programs and campaigns from strategy through execution.
That experience gave him an inside look at how the best TikTok Shop brands actually operate. He understands how teams find and recruit creators, manage outreach at scale, build high-performing affiliate programs, grow live shopping revenue, and measure success with metrics that go beyond the basics.
Hubfluence is the platform Michael wished he had while scaling brands himself. It brings the core workflows of TikTok Shop and other platforms into one place, making it easier for brands to discover the right creators, manage outreach, track relationships, organize campaigns, pay creators and turn affiliate marketing into a scalable, repeatable growth channel instead of relying on spreadsheets and disconnected tools.
Every part of Hubfluence is built from firsthand experience running these programs. It's designed for the way brand owners, agencies and affiliate managers actually work.