Ali Ahmed Elsheikh
Director of Fintech Commercial Strategy & Advisory at WECANCITY
About the mentor
Ali Ahmed Elsheikh Professional Biography
Ali Ahmed Elsheikh is a business strategy executive, fintech advisor, entrepreneur, educator, and speaker with 24+ years across banking, digital payments, enterprise technology, and business transformation. He connects commercial growth with product innovation, strategic partnerships, and practical governance.
He holds an MBA in Strategic Management from the Arab Academy for Science, Technology and Maritime Transport (2025), with a GPA of 3.98/4.00 and Highest Honors, and a bachelor's degree in Accounting from Cairo University. A registered accountant and auditor in Egypt, he holds a Governance, Risk and Compliance certificate from the Governance and Management Institute (GMI), accredited by the Academy of Leeds, UK. His professional development covers AML, fraud monitoring, competitive strategy, partnerships, AI ethics, negotiation, Oracle ERP, payment gateways, and international motivational speaking.
His career spans accounting and audit at EAF; Oracle ERP consulting at SEKEM Group; cards finance at ABC Bank; cards risk at NSGB; and progressive cards business roles at QNB Alahli. He later served as Head of Cards Business at NEXTA, Strategic Finance Business Partner at SWYPEX, Strategy Director at 4SWAPP, and Head of Product Development and Business Strategy at eNovate, followed by product and digital business consulting.
He co-founded Entrant Digital Payment Solutions, serving as Strategy and Marketing Director, leads strategic partnerships at WeCanCity, and previously directed marketing and business development at Hangouty. His work covers market entry, pricing, monetization, commercial partnerships, and execution.
Ali has supported the positioning and scaling of three fintech ventures. At QNB Alahli, his scheme-fee modelling and reconciliation improvements contributed to estimated annual savings of US$2 million. His expertise spans cards, wallets, tokenization, payroll, loyalty, embedded finance, settlement, fraud controls, and KPI/OKR/KRI reporting. He has led Visa and Mastercard campaigns promoting card purchases over cash withdrawals.
His consulting includes Fakkah, Arab SAT, Fox Fighters, banks, and fintech firms, alongside WeCanCity and StartupHub.today initiatives across Egypt, the UAE, Saudi Arabia, and Algeria. He has developed business models for Islamic consumer finance, ERP, digital marketing, training academies, multilingual education, AI-enabled CRM, and retail analytics integrating inventory and fraud alerts with ERP and payments.
He designs and delivers learning through the Egyptian Banking Institute, e& Egypt, MarkovData, Suez University, and SPE, covering fintech, strategy, entrepreneurship, leadership, and business skills. He created the copyrighted Edu-Train-Tainment concept, combining education, applied training, and entertainment through curricula, cases, exercises, and assessments.
A certified business mentor through the Egypt Entrepreneurship and Innovation Center (EEIC), he also mentors women founders through Technovation's AI Ventures Accelerator. He founded Fintech bilmasry and Fintech bilmasry for Kids and publishes E-Payments for Beginners, Strategic Management: Art and Science, and The Art of Wisdom. His volunteering includes pro bono university, professional-forum, and SPE sessions supporting financial literacy, entrepreneurship, and career development.
His network spans banking, fintech, payment schemes, telecoms, entrepreneurship, and education across Egypt and MENA, including initiatives involving Visa, Mastercard, and Meeza. His LinkedIn audience exceeds 28,000 followers.
He speaks in Arabic and English, with appearances on Egyptian TV Channel 2's Al Eqtisad Wal Nas, Radio Scoop's Lydia Wal Nas, and a podcast with Ahmed Hafez. He organizes and co-hosts The Purpose of Life webinars with Katherine Carlson and participated in the Future Forward 2026 Executive Roundtable at Creativa Innovation Hub, Beni Suef.
Primary website: [https://alielsheikh.edgeone.dev/](https://alielsheikh.edgeone.dev/) Additional website: [https://alielsheikh.my.canva.site/](https://alielsheikh.my.canva.site/) LinkedIn: [https://www.linkedin.com/in/ali-ahmed-elsheik/](https://www.linkedin.com/in/ali-ahmed-elsheik/)
Expertise
Strategy & Business Growth, Fintech & Digital Payments, Partnerships & Marketing, Governance & Performance, Training, Consulting, Advisory Services & Mentoring, Digital Transformation & Tools
Mentorship languages
english, arabic
Years of experience
25
City
Cairo
Country
Egypt