ElMatches
Building the Digital Infrastructure for Football Fandom
About the startup
ElMatches is the flagship product of IFootballFactory Group (IFFG), building the digital infrastructure for football fandom.
Football is the world's most popular sport, yet its most important stakeholder—the fan—still has no true digital home. Every day, millions of supporters analyze matches, debate tactical decisions, create predictions, rate players and coaches, and generate valuable football insights. Yet these conversations remain fragmented across generic social platforms and disappear once the final whistle blows.
ElMatches transforms football fans from passive viewers into active contributors through interactive communities called Rooms. Within each Room, supporters can:
Publish live match timeline notes.
Create collaborative tactical game plans.
Rate players, coaches, referees, and commentators.
Compare opinions with fellow supporters.
Build a persistent football identity through their FanCard, achievements, and reputation.
Beyond fan engagement, ElMatches transforms football conversations into structured Fan Intelligence while laying the foundation for a scalable Fan Economy that creates long-term value for users, creators, commercial partners, and the platform itself.
After years of product development and continuous refinement, ElMatches is market-ready and available on both Google Play and the App Store. Our soft launch is strategically planned to coincide with the kickoff of the Egyptian Premier League before expanding across the MENA region and global football communities.
Our vision is to become the world's leading digital infrastructure for football fandom, empowering supporters to create, contribute, and shape the future of the game.
Industry
media
Startup stage
mvp
Background
ElMatches is building the digital infrastructure for football fandom through interactive fan communities, structured Fan Intelligence, and a scalable Fan Economy that transforms supporters into active contributors.
Sectors
media, ai_ml, other
City
Cairo
Country
Egypt
Business model
b2b2c