Just2pay
About the startup
Just2Pay is a fintech enabler building the definitive financial operating system for (MSMEs) in the MENA region. We provide a single, all-in-one platform that unifies a business's core operational software—like ERP, E-commerce, and CRM—with seamless payments and a full suite of embedded financial services.\r\n\r\nOur mission is to empower MSMEs to launch, scale, and thrive in the modern economy by simplifying their digital transformation. We solve the critical problems of operational fragmentation and financial exclusion by bridging the gap between the informal, cash-based economy and the formal digital ecosystem. We exist to give every business, regardless of size, the tools to succeed from a single, intuitive platform.\r\n\r\nWhat makes us unique is that we are not just another payment provider; we are a complete financial operating system for businesses. Our uniqueness stems from three core pillars:\r\n\r\nA Holistic All-in-One Ecosystem: While competitors offer point solutions (e.g., a payment gateway), we provide a single platform that combines payments with the essential SaaS tools (ERP, CRM) that a business uses to run its daily operations. This creates an incredibly "sticky" product with high switching costs.\r\n\r\nDeep Financial Integration Beyond Payments: We go deeper than our competitors by integrating services like payroll, corporate expense cards, and embedded lending directly into a merchant's ERP system. Our partnership with Bank du Caire to offer embedded finance is a prime example of this unique capability, which payment-only providers cannot match.
Industry
b2b_saas, hardware, fintech
Startup stage
Scaling
Sectors
b2b_saas, hardware, fintech
Business model
B2B