Mayday Roadside Assistance
About the startup
MAYDAY is an Egyptian technology‑enabled platform—available via mobile and web app—that connects motorists in distress with roadside service providers across all of Egypt’s major cities and highways. The services offered include:\r\n\r\nTow truck dispatch\r\n\r\nTire changes\r\n\r\nBattery jump starts\r\n\r\nFuel delivery\r\n\r\nMenabytes\r\n+11\r\nGoogle Play\r\n+11\r\nGust\r\n+11\r\n\r\nDrivers can register, request help based on their location, view provider details and estimated time of arrival, and pay via credit card or cash—all backed by a 24/7 customer care center. After service, users can rate and provide feedback.\r\n\r\nGoogle Play\r\n+2\r\nMAGNiTT\r\n+2\r\n\r\nMission\r\n\r\nMAYDAY’s mission is to transform roadside assistance in Egypt by replacing slow, opaque, and inconsistent services with a faster, safer, and more transparent platform. It aims to eliminate long wait times, reduce price variability, and enhance overall service quality using technology.\r\n\r\nFounding partner Mohamed Aboelfotouh elaborated that their goal is:\r\n“to offer an exceptional service to its customers through utilising live location tracking, fast dispatch of service providers, fixed pricing and a 24/7 customer care center helping get motorists safely back on the road in minutes.”\r\n\r\nGoogle Play\r\n+11\r\nMAGNiTT\r\n+11\r\nStartup Scene\r\n+11\r\n\r\nHe also revealed how the company researched user frustrations—waiting times averaging two hours, plus inconsistent pricing and safety issues—to guide their strategy.\r\n\r\nWamda\r\n\r\nWhat Makes It Unique\r\n\r\nMultiple aspects set MAYDAY apart:\r\n\r\nOn‑Demand Tech‑Driven Model\r\nInspired by ride‑hailing, the platform initially experimented with subscription models but pivoted to a successful on‑demand approach, combining an app with a hotline to maximize both flexibility and reach.\r\n\r\nFacebook\r\n+10\r\nWamda\r\n+10\r\nMAGNiTT\r\n+10\r\n\r\nExtensive Coverage & Service Network\r\nOperating since late 2018 and officially launching its app in January 2019, MAYDAY expanded from Cairo and Giza to cover all Egyptian provinces and major highways.\r\n\r\nFacebook\r\n+8\r\nWamda\r\n+8\r\nEgyptian Streets\r\n+8\r\n\r\nCurrently, they work with roughly 1,200 service providers—including tow trucks, cars, and motorbike riders equipped to assist with smaller issues like tire changes.\r\n\r\nWamda\r\n\r\nTransparent Pricing & Reliability\r\nThough not always cheaper than independent operators, MAYDAY’s consistent fixed pricing, fast dispatch, and quality control have driven user trust and adoption.\r\n\r\nWamda\r\n+1\r\n\r\nGrowth Through Partnerships & Funding\r\nThe startup gained traction by partnering with ride‑hailing companies, banks, and insurers—helping scale and reach over 30,000 clients.\r\n\r\nGust\r\n+2\r\nMAGNiTT\r\n+2\r\nWamda\r\n\r\nThey also raised initial funding (~USD 20,000), were incubated by MINT (EGBank & Cairo Angels), and later secured a six‑figure investment to evolve their tech and expand services.\r\n\r\nGust\r\n+4\r\nMAGNiTT\r\n+4\r\nEgyptian Streets\r\n+4\r\n\r\nPlans for Expansion and Additional Services\r\nWith new investment, MAYDAY plans to improve its app with a true on‑demand experience and add simple vehicle maintenance and checks on the road. They’re also exploring expansion into new markets.\r\n\r\nMenabytes\r\n+9\r\nWamda\r\n+9\r\nLinkedIn\r\n+9\r\n\r\nIn Their Own Words\r\n\r\n“We surveyed around 300 people… the average waiting time for towing help was around two hours, and the prices were always variable and inflated.”\r\n\r\nWamda\r\n\r\n“We wanted to create a platform in a similar model to ride‑hailing apps, with a large network of providers.”\r\n\r\nWamda\r\n\r\n“Mayday has a mission to offer an exceptional service … through utilizing live location tracking, fast dispatch … fixed pricing and a 24/7 customer care center helping get motorists safely back on the road in minutes.”\r\n\r\nMAGNiTT\r\n+2
Industry
logistics, mobility
Sectors
logistics, mobility