Penguin Group
Egyptian home comfort & outdoor lifestyle brand, locally manufactured since 2017
About the startup
What We Do Founded in 2017, Penguin Group is an Egyptian home comfort and outdoor lifestyle brand serving more than 200,000 customers nationwide. We design and locally manufacture memory foam pillows and orthopedic cushions, bedding, bean bags, curtains, insulated thermal bags, camping gear, and beach essentials, using Turkish machinery and premium imported fabrics.
How We Sell We sell direct-to-consumer through our online store (penguin-egy.com) and our showroom in Heliopolis, Cairo, with fast delivery to every governorate in Egypt. We also supply brands and corporate clients.
Our Mission To make everyday comfort accessible through quality, well-designed products at fair prices.
What Sets Us Apart - A wide product range across home, outdoor, and travel under one brand - Local manufacturing with quality that competes with imported brands - Modern, functional designs for home, garden, camping, and the beach - Real value for money, backed by easy returns and nationwide delivery
Our Vision To become Egypt's leading comfort and lifestyle brand by 2030.
Industry
e_commerce
Startup stage
scaling
Background
Penguin Group is an Egyptian home comfort and outdoor lifestyle brand founded in 2017. We locally manufacture pillows, cushions, bedding, bean bags, thermal bags, and camping gear, serving 200,000+ customers across Egypt online, in our Cairo showroom, and through corporate partners.
Sectors
e_commerce, retail, manufacturing
City
Cairo
Country
Egypt
Business model
b2c
Target market
Egyptian households and corporate/B2B clients across Egypt, expanding regionally