SAFY / صافي
Stop chasing attention. Start routing intent.
About the startup
SAFY is an intent-driven advertising platform that connects advertisers with users who have voluntarily declared their interests or purchase intent in specific categories. Instead of relying on interruption, tracking, or broad audience targeting, SAFY routes advertising campaigns only to users who have already expressed genuine interest in the advertised category.
SAFY is not a marketplace, delivery app, coupon platform, or cashback app. It does not sell products or process transactions. Its role is to act as the infrastructure layer between advertisers and high-intent audiences.
For users, the experience is simple. They select the categories they care about—such as restaurants, electronics, fashion, travel, or healthcare—and receive only relevant advertising instead of random promotional messages. Eligible campaigns may also reward users for their engagement, creating a more valuable and less intrusive advertising experience.
For advertisers, SAFY replaces broad targeting with declared intent. Brands create campaigns, choose the audience based on declared interests or purchase intent, define their budget, and SAFY routes the campaign directly to matching users. This reduces wasted advertising spend and improves the likelihood of meaningful engagement and conversions.
Our vision is to redefine digital advertising by shifting from attention-based advertising to intent-based advertising, creating a more efficient ecosystem where advertisers reach the right audience while users receive only advertising that matters to them.
Industry
b2b_saas
Startup stage
MVP
Background
SAFY is the Intent Router for Advertising, connecting advertisers with users who have declared interest or purchase intent. It is not a marketplace or coupon app—it simply routes relevant advertising campaigns to the right audience.
Sectors
b2b_saas
City
Riyadh
Country
Saudi Arabia
Business model
saas
Target market
SMEs and consumer brands seeking to reach high-intent audiences through declared interest and purchase-intent targeting across Saudi Arabia and MENA.