Zurqa
Connecting People and Products
About the startup
Zurqa is an Egyptian software company that connects the physical product in a consumer's hand to everything the brand wants to tell them, or learn from them, in that moment.
The problem: packaging is the one touch point a brand shares with every single customer, and it is static. It runs out of space, cannot be changed after printing, cannot speak the customer's language, and sends no data back. In Egypt, prices change three to five times a year, so a printed price is wrong within months and retailers sell above it.
Our flagship product, Prodentity, is a multi-tenant B2B subscription SaaS platform for consumer brands. One QR code, printed inside packaging artwork the brand already pays for, opens a branded product page the brand updates in real time: ingredients and allergens, current price, promotions, how-to video, recycling guidance, buy links, and any language. No app to install, no reprint. Because the code rides inside existing artwork, marginal cost per unit is effectively zero. In return the brand gets scan analytics and, for the first time, consented first-party consumer data from the shelf.
https://prodentity.com
Industry
b2b_saas
Startup stage
scaling
Background
Zurqa builds Prodentity: a SaaS platform turning printed packaging into a live channel. One QR code opens a branded product page brands update in real time, plus scan analytics and consented first-party data. Working with Big brands like Juhayna. GS1 Digital Link ready, CIRPASS-2 (EU) member.
Sectors
b2b_saas
City
Giza
Country
Egypt
Business model
b2b
Target market
FMCG brands from Enterprise level to small businesses